Emma FitzGerald holds a Bachelor’s degree in Graphic Design, with additional studies in marketing communications and illustration. A Maine native, she returned to her home state to build her career and raise her family, drawn by the landscapes and communities that continue to shape her work.
With over 15 years of experience in marketing, art direction, and brand leadership, Emma has guided both emerging and established brands through thoughtful, purpose-driven campaigns. She spent many years thriving as a freelance designer and marketing professional before serving as Art Director at a leading publishing and media firm in Southern Maine.
Today, as part of Knickerbocker Group’s team, Emma leads and supports marketing and strategic initiatives. Her work blends strategy, design, and narrative to foster meaningful connections—grounded in mission, values, and authentic collaboration.
Passionate about visual storytelling, typography, and the power of environment, Emma brings a wholistic, creative approach to her work. She finds inspiration in Maine’s natural beauty, in nurturing creativity with her family, and in the ongoing exploration of design, narrative, and place. For Emma, Maine is not just home—it is a continual source of curiosity and creative energy.
In the community
100+ Women Who Care, Lincoln County, Member
Habitat for Humanity, Build Day
KG culture, mission + values
For Emma, Knickerbocker Group’s deeply collaborative culture is a constant source of inspiration, fostering a creative environment rooted in shared values and purpose.
Life in Maine
For those raised in Maine, days were immersed in outdoor pursuits—exploring, innovating, and nurturing curiosity. Today, that curiosity continues, from wandering wooded trails to exploring museums on rainy afternoons.
